Corporate Social Responsibility and Marketing: What Works and What Doesn't Gajah Mada International /Journal of Business, Magister Manajemen Universitas Gajah Mada : Vol.11 No.2, Mei-September 2009 (hal 275-293)

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Corporate Social Responsibility and Marketing: What Works and What Doesn't Gajah Mada International /Journal of Business, Magister Manajemen Universitas Gajah Mada : Vol.11 No.2, Mei-September 2009 (hal 275-293)

Suripto, Bambang - Personal Name; Darsono, Licen Indahwati - Personal Name;

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Penerbit: Yogyakarta : MM-UGM., 2009
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Bahasa
ISBN/ISSN: 1411-1128
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Subyek: Corporate Governance
auditing
Income Smoothing
accounting discretion
accrual discretional
negative earnings surprise avoidance
marketing
attitude
Corporate Social Responsibility (CSR)
intention
Corporate Social Responsibility (CSR), Marketing
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Corporate Social Responsibility and Marketing: What Works and What Doesn't Gajah Mada International /Journal of Business, Magister Manajemen Universitas Gajah Mada : Vol.11 No.2, Mei-September 2009 (hal 275-293)

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